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Driving Sales Effectiveness with Strategic CRM

Learn How Leading Sales Operations Are Transforming Their CRM Systems Into Strategic Sales Weapons

Are you getting everything you should from your CRM? Do you know what's possible? Our research team sought to understand what leading sales operations are doing differently to drive significant results with their CRM systems. In this 4-part training session replay, you'll learn about:

  • SellingBrew SalesPulse Survey data showing just how pervasive CRM really is and where it stands in the list of priorities.
  • Why the promise of CRM is so compelling, but rarely achieved through traditional approaches and common mindsets.
  • Seven real-world examples of how leading companies are using their CRM systems to answer more profitable questions.
  • How and why these companies' CRM perspectives and strategies lead to natural adoption, rather than forced compliance.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Onboarding New Sales Reps for Success

    Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.

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  • Anatomy of a Competition-Crushing Sales Strategy

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

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  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

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  • Quick Wins in Sales Operations

    It’s always good to have a few tricks up your sleeve for boosting results in short order, without investing a ton of effort and money. In this session, we discuss 15 "quick wins" that have proven effective for others.

    View This Webinar