Effective Sales Enablement
What Sales Ops Needs to Know to Leverage the "Sales Enablement" Concept
For many sales operations, the concept of "sales enablement" can be somewhat confusing. What's it all about? Is it onboarding new reps? Is it providing sales training? Or is about developing and delivering relevant content? Is it a role? Or is it a task? Is it a marketing thing? Or is it a sales thing? And how does it relate to sales operations? While there are many different definitions, we've identified a number of core themes and best practices that are common to the most effective applications. In this subscriber-only webinar, you will learn about:
- The most productive definition of "sales enablement" for established sales operations groups to adopt.
- An operational construct that ensures focus while leveraging your existing resources and capabilities.
- Numerous examples of meaningful improvements that others' sales enablement efforts have realized.
- Organizational considerations and tips for measuring impacts, assessing content assets, and more.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Retaining & Growing Key Accounts
Taking a more systemic and programmatic approach to key account retention and growth by developing a real Key Account Program.
View This Webinar -
The Top Lessons Learned by Sales Ops Leaders
How have Sales Ops leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar -
Answering Three Questions to Enable Change
Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.
View This Tutorial -
How Many B2B Sales Teams Lack Negotiation Skills?
Recently, we conducted a PulsePoll to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
View This Research
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges