Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Maximize Cross-Selling and Up-Selling

Innovative Approaches for Increasing Account Penetration and Boosting Customer Value

When asked to state their priorities, most sales organizations will include among their top five something to the effect of "increasing account penetration" or "selling more to existing customers" or "cross-selling more effectively". But while making it a priority is certainly commendable, making it an operational reality can be a lot more challenging. That said, some innovative sales operations are making it happen---efficiently, effectively, and very profitably. In this on-demand webinar, you'll learn about:

  • Why most salespeople will fail to identify opportunities to sell more to their existing customers.
  • The two primary levels and time frames you should be developing operational solutions around.
  • Powerful analytical techniques for identifying and prioritizing valuable up-sells and cross-sells.
  • How to infuse effective cross-selling and up-selling into your sales processes and account plans.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Four Ways to Get More Out of Sales Analytics

    Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.

    View This Guide

  • Selling Through Uncertainty

    As Sales Ops practitioners, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar

  • A Modern Approach for Fixing a Costly Revenue Leak

    We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.

    View This Research

  • Rethinking Sales Coverage

    For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,

    View This Webinar