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Getting Serious About Sales Effectiveness

New Insights Into What Other Companies Are Doing and Where You Should Focus

When you're looking to improve your approach, it’s a good idea to have a solid understanding as to where you stand relative to your peers. In this recorded training session based on SellingBrew’s research into leading B2B sales organizations, you will learn:

  • The five priorities and objectives that leading B2B sales organizations are focused on.
  • How leading companies are able to do a superior job of retaining their best customers.
  • Account development practices that keep your team focused on the best opportunities.
  • Sales management practices for steady, profitable growth from new and existing customers.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Suffering from a Bad Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

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  • Essential Sales Ops Roles

    While there's only one Sales Ops title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.

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  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar