Where To Find 36% More Revenue in Your Business
Exploring New Research Into Four "Hidden" Sources of Revenue and Profit
Intuitively, most of us recognize the importance of staying ahead of customer defections, expanding sales into existing accounts, and protecting profits through better pricing and negotiation. But beyond simply acknowledging their importance, just how valuable are these things? We know they're a big deal; but how big are they? What are these things actually worth to us in terms of revenue and profit? Well, there's some new research that provides the answers...and they're more significant than most of us would even suspect. In this Expert Interview, Zilliant's Maria Carballosa and Barrett Thompson discuss the results of a recent analysis of over 1 billion transactions, representing more than $50 billion in sales generated in the last year by industry leaders in number of different verticals.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Designing Effective CRM Dashboards for B2B Sales
How do you make your CRM dashboards an effective tool your salespeople will utilize long after the "shininess" has worn off? This Express Guide details ten strategies and tactics we’ve gleaned through our research with leading B2B sales operations and sales experts.
View This Guide -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges